From the Blog

When implementing a new CRM system, the same questions always seem to arise. First and foremost clients want to know: “What type of staffing resources do I need to manage my new system?” That question is almost always followed by: “What skills are necessary for an administrator to succeed?” Optimization[…]

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Whether you’re a large enterprise or an SMB, we’ve narrowed your search for the best CRM software by comparing both on-premises and SaaS offerings from the top 11 vendors. Making an investment in a customer relationship management (CRM) product or suite shouldn’t be overwhelming, but it does require research. You[…]

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Did you know that the number one reason for CRM failure is bad data? On average, every 30 minutes 120 business addresses change, 75 phone numbers change, 20 CEOs leave their jobs, and 30 new businesses are formed. (Source: D&B The Sales and Marketing Institute) The Cost of Dirty Data[…]

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With just a couple of weeks left until Halloween, and every sweet tooth holder and horror film enthusiast’s favorite holiday coming up, we’re going to take a look at 4 frightening CRM training experiences. For the purpose of this article, I’ll use a fictional company called Spoox to illustrate common[…]

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For all of the benefits that social CRM can provide organizations, it can also deliver some sizable setbacks. For this reason, organizations shouldn’t be so quick to rush into a social CRM strategy without giving it the necessary considerations. Barton Goldenberg, president and founder of the CRM consultancy ISM Inc.[…]

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A poor-quality CRM implementation can significantly impact the bottom line. Here’s what you should consider when choosing and rolling out a CRM system to ensure a faster return on your enterprise software investment. Customer relationship management (CRM) solutions continue to evolve, with established vendors releasing new features and functionality (cloud,[…]

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Equal parts strategy and technology, customer relationship management (CRM) is about using data to understand your customers—and boost sales. CRM definition CRM is an abbreviation for customer relationship management, a method for managing a company’s interaction with current and potential customers, and storing and analyzing data about past interactions. Management[…]

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Where is CRM going? What needs to change to extend its value proposition? These are the questions that I posed to members of the #CIOChat and some noted CRM industry experts. Their answers should be relevant to CIOs, CRM implementers, software providers, and even marketing leaders. They collectively provide all[…]

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Customer relationship management (CRM) products have been around for nearly 30 years, and the SaaS vendors have been selling their CRM wares for nearly two decades. Despite all that experience, powerful myths and misconceptions about CRM still catch customers by surprise. Without further ado, here are some dirty secrets that[…]

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The footprints of marketing automation and customer relationship management (CRM) systems seem to overlap — systems handle leads, contacts and companies — there’s sufficient vagueness and confusion on these topics (due at least in part to branding antics) to …ahem… cloud the issue. First, let’s be clear about the distinction[…]

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